CAFE BASSAM

The goal of this project was to redesign the brand and website for a coffee shop, bringing in a fresh and cohesive visual identity that reflects the shop's values of quality and freshness.

Visual Identity

I started by developing a new visual image for the coffee shop's products, such as logo, coffee bags and merchandise. The new design features a cohesive color palette that reflects the freshness and quality of the coffee shop's products. This new visual identity will be carried throughout the website, creating a seamless experience for users.

LOGO

I focused o a minimalist design elements, using clean shapes and typography to create a strong and memorable visual impact. I also wanted to ensure that the logo could be easily reproduced across a variety of mediums, from print to digital, so I made sure to choose colors and shapes that would translate well across different formats.

PRODUCTS

For the packaging of the coffee I aimed to create a design that would be eye-catching and instantly recognizable. I incorporated the new visual identity and illustrations to create a cohesive and distinctive look
I also paid close attention to the practical aspects of packaging design, ensuring that the new packaging would be functional and easy to use, this included the materials used to ensure freshness and durability

WEBSITE

When it came to redesigning the website, my main focus was on highlighting the product and menu offerings, while also featuring the new app and online ordering system. I wanted to create a user-friendly experience that would make it easy for customers to navigate the website, find the product they need, and place orders.

RESPONSIVE WEBSITE

The website is optimized to adapt and display correctly on a variety of devices, including desktop computers, laptops, tablets, and smartphones.

DEDICATED APP

The app was designed to provide a seamless and convenient experience for frecuent customers who usually order on the go, and to further enhance the overall customer experience.