BAJA BEACH FEST

Redesign of Baja Beach Fest logo, an annual music festival in Rosario, Mexico. Inspired by the beach, vibrant sunsets, and energetic music, the new logo incorporates the ocean's colors, followed by the Rosarito mountains in warm sunset tones. It captures the festival's coastal vibe, anticipation, and harmonious blend of natural beauty and captivating performances.

The icon is composed by different colored squares and triangles to represent diversity, community and unity in the shape of a mirrored letter B.
All squares are tilted 45 degrees to evoke dynamism.

The Blue triangles represent the ocean, while the orange and yellow shapes represent the mountain surroundings colored by the beach sunset warm tones.

The white space between shapes form a lightening for energy and music.